This publication presents a rich selection from the MAK Collection in the field of commercial art and ephemera, spanning from the 18th century to the present day.

It brings together graphic materials such as letterheads, colored papers, book covers, invitations, admission tickets, labels, bookplates, greeting cards, bookmarks, menu cards, advertising stamps, playing cards, dance cards, place cards, business cards, and promotional materials.

Although originally intended for short-term use, these printed artifacts often display outstanding design and technical craftsmanship. They document not only artistic trends and aesthetic movements but also reflect social rituals, personal and commercial forms of representation, and the evolution of advertising strategies. This volume invites scholars, collectors, and design enthusiasts to explore the cultural and artistic significance of ephemeral media.