This publication analyzes various aspects of the craft sector. It explores the reasons behind the global craze for craftsmanship and

the enthusiasm for “handmade” products, as well as the challenges that craftspeople face in today's market.

Eight interviews with scholars and craftspeople—Ludwig Kyral, Annette Precht/Sandra Thaler, Roman Sandgruber, Martin Schreier, Richard Sennett, Akio Tanaka, Christian Witt-Dörring, and Peter Zumthor—shed light on this complex field from multiple angles. In addition, the publication addresses public appreciation, material culture, and forward-looking strategies for the craft sector.