The work, career and influence of the outstanding German designer of the 20th century:

Otl Aicher was one of the most important and influential designers of the post-war period. He became world famous for the visual identity he developed for the 1972 Olympic Games in Munich. The pictograms he designed for this event gave rise to a visual language that is now used in public spaces all over the world. The visual identity of many companies, including Lufthansa, ERCO and Bulthaup, was created by him. As co-founder, teacher and rector of the legendary Ulm School of Design, he influenced several generations of designers. Throughout his life, he fought passionately for an open, free and democratic society.

Otl Aicher's work and personality had many facets. This comprehensive and generously illustrated publication features texts by renowned experts and former colleagues, shedding light on the thinker, social critic, teacher, photographer, architect, typographer and designer who was one of the most groundbreaking and fascinating figures of the 20th century.