Play & Prosume
Schleichende Werbung und schnelle Avantgarde. Technology Exchange and Flow: Artistic Media Practices and Commercial Application.
This richly illustrated book takes a look behind the media images we are shown, and in essays, interviews and picture stories, examines the amazing relationships between artistic innovation and commercial use in film, television and computer games. It follows technological changes over the course of media history and looks at how the avant-garde is reflected in everyday advertising, the design of which is closely connected to the use of artistic ideas in whatever media was new at a particular time.