What does it mean to do something for free versus asking a lot? How much can we ask?

This book is about what a graphic designer should, or could, earn - with texts based on a series of 2006-07 interviews with established and emerging freelance designers. Inside you will find a wide range of prices, calculations, problems, strategies, principles and lots of zeros.

Part of the HARD SCHOOL BOOK Series, Graphic design department, Gerrit Rietveld Academie, Amsterdam